In the past few years, makeup has evolved from being a tool for looking “perfect” to being a tool for celebrating self-expression, individuality, and beauty in all its forms. This shift in perception has helped create the vibrant and inclusive world of beauty that we see today. From drag performers using makeup as an art form to influencers pushing for more diversity in makeup collections, the beauty industry is embracing a more inclusive ethos.

However, there is still a long way to go when it comes to celebrating all forms of beauty. In 2019, only 37% of makeup campaigns featured dark-skinned models, leaving out the large numbers of people with darker skin tones. Similarly, the makeup industry is yet to properly represent individuals of all ages, sizes, genders, and sexual orientations. This lack of inclusion is a barrier to letting people express themselves to the fullest and finding their own sense of beauty.

Fortunately, things are starting to change. Many makeup brands are now joining the conversation and committing to more inclusive products and campaigns, such as Fenty Beauty’s revolutionary 40 shades of foundation representing all skin tones. Other brands are introducing genderless cosmetics to embrace a wider range of identities. This is giving people the power to explore and build their own looks with no limits.

At the end of the day, beauty should be inclusive and accessible to everyone. Makeup shouldn’t be about achieving a certain look, but rather about creating an individual look that is unique to each person. This is why it’s essential for the beauty industry to celebrate diversity and challenge the status quo. As this trend of inclusivity continues to grow, we will see more people being comfortable in their own skin and expressing themselves how they want.

To wrap up, the future of makeup lies in its ability to be an inclusive and empowering tool for self-expression. It’s clear that the beauty industry is moving in the right direction when it comes to embracing diversity, and this is something we should continue to celebrate.