Redefining Beauty Standards: Body Positivity And Fashion’s New Narrative

Redefining Beauty Standards: Body Positivity And Fashion’s New Narrative

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The fashion industry has long perpetuated unrealistic beauty standards and left many feeling excluded. But with body positivity activists captivating headlines and redefining the narrative on beauty, diversity and inclusivity are now at the forefront of many designer and retail campaigns.

From Hailey Bieber to Ashley Graham, a growing group of body-positive influencers and models are spotlighting the beauty of curves and re-shaping what it means to be “sexy.” Within the industry, there’s a push toward more representation, resulting in some bold changes that discuss or feature varied body sizes and shapes. For example, popular online retailer ASOS recently announced the launch of their new extended size range, ASOS Design Curve. In an effort to be more inclusive, this new range is available in sizes 18 – 28.

In addition to increased size offerings, designers have been utilizing casting from a wider range of ages, shapes, and heights. Reformation, an LA-based fashion brand popularized the #ItsReformed hashtag to encourage their customers to post photos of themselves in their items, no matter who they are or what their shape or size.

The fashion industry is still far from perfect, but certain brands are taking meaningful steps to make a big impact. Brands like Universal Standard, SmartGlamour, and Savage X Fenty are out to change the narrative on what body types are seen as “beautiful.” Additionally, designers like Christian Siriano, Prabal Gurung, and Zac Posen have been vocal about their commitment to inclusivity.

The fashion industry isn’t done with refining its narrative on beauty, but progress is being made, and the effects are encouraging. Empowerment, acceptance, and self-love come through, not just on the runway, but in everyday conversations and communities.