At a time of social and political unrest all around the world, many fashion houses have taken on a new role: activism. Through their clothing and campaigns, these brands have chosen to use their influence to bring attention to causes close to their heart, and add their voice to the collective effort to make a real difference. From saluting essential workers and fighting for gender equality to raising money for charities and spreading environmental awareness, fashion brands have become powerful agents of change.

Partnering with Charities

To kick off the trend, many fashion brands are now partnering with charities to raise money for people in need. Stella McCartney, for instance, has long worked with the National Resources Defense Council to protect the environment, while fashion giant H&M has started working with international charities like Unicef and The World Food Programme to provide better access to health care, education, and food for children living in poverty.

Celebrating Diversity and Inclusivity

At the same time, fashion is actively embracing diversity and inclusivity – with major brands like Nike and Adidas turning up the heat on championing D&I on catwalks and in their campaigns. Being inclusive is not only about showcasing different genders and sizes in a show; it’s about teaching acceptance and equality. People of all shapes, sizes, backgrounds, and beliefs should feel represented, and fashion is doing its part to help make this happen.

Applauding Essential Workers

The global pandemic has shone a spotlight on essential workers, giving them the recognition they deserve for the frontline services they provide. To show its appreciation, major fashion brands such as Louis Vuitton and Dior have put out campaigns paying tribute to the incredible efforts of healthcare professionals, supermarket workers, and delivery drivers. By bringing their stories to the forefront, these brands are showing us the power of fashion to tell a story and drive positive change.

In Conclusion

Over the past few years, fashion has become a tool for activism, sparking important conversations, sparking debates, and leading to real-world change. As this trend continues, we can expect to see even more brands embracing social responsibility and amplifying their voice for the causes they care about.